The State of SEO in 2017
The state of SEO in 2017 is an interesting one. Search engine optimization (SEO) is constantly evolving, as are the search engine algorithms, making it difficult to keep up with all the changes. SEO is no longer just about keywords and links, but increasingly about providing a great user experience and making sure a website ranks highly enough on search engines in order to be visible to potential customers. As such, SEO in 2017 is an ever-evolving industry, and understanding the current trends and best practices is essential if businesses want to remain competitive.
The first trend in SEO in 2017 is the increasing importance of mobile search. With more and more people using their smartphones and tablets to search the web, it’s important for businesses to make sure their websites are optimized for mobile. This means making sure that the website is easy to navigate on a smaller screen size, and that the website loads quickly. Additionally, websites should be optimized for local searches, as more and more people are turning to their mobile devices to search for local businesses.
Another trend in SEO for 2017 is the use of rich snippets and structured data. Rich snippets provide additional information about a website, such as product ratings, reviews, and prices, and structured data is a specific type of markup language used to provide search engines with more information about a website. This helps to improve a website’s search engine rankings, and to make it easier for users to find the information they need.
A third trend in SEO for 2017 is the use of social media for SEO. Search engines are increasingly taking into account the number of followers and shares a website has on social media platforms, so businesses should make sure to use social media to increase their visibility. Additionally, businesses should be active on social media, engaging with users and responding to comments and queries.
Finally, businesses should be aware of the importance of content in SEO. Content is still king when it comes to SEO, and businesses should make sure to create high-quality, keyword-rich content that is not only informative, but also interesting and engaging. Content should also be optimized for SEO, making sure that it is well-structured, with appropriate headings and subheadings, and that it contains relevant keywords.
These are just a few of the trends in SEO for 2017, and there are many more that businesses should be aware of. It’s important for businesses to keep up with the constantly changing search engine algorithms, and to make sure their websites are optimized for mobile and local searches, as well as for social media and content. By doing this, businesses can ensure that their websites rank highly on search engines, and that they remain competitive in the ever-evolving world of SEO.