Search engine optimization (SEO) is a set of strategies and techniques used to optimize a website's visibility in search engine results. SEO is the process of improving the visibility of a website or webpage in a search engine's unpaid results. It is a powerful tool for businesses to increase their website rankings, drive traffic, and boost their online visibility. In 2008 SEO was just beginning to gain mainstream awareness. Prior to then, SEO was primarily the domain of webmasters, with only a few cutting-edge marketers leveraging the potential of the technology. By 2008, more and more marketers were beginning to…