Google Analytics for SaaS Businesses: Key Metrics to Track Google Analytics is an essential tool for measuring the performance of a business’s website and marketing efforts. For SaaS businesses, Google Analytics can provide valuable insights into customer engagement, website usage, and conversion rates. By tracking key metrics, businesses can better understand how to maximize their return on investment and improve their overall performance. The first metric to track with Google Analytics for a SaaS business is user engagement. User engagement is a key indicator of how well customers are interacting with a website and its content. By monitoring user engagement…

Cross-Device Tracking in Google Analytics: A How-to Guide Cross-device tracking is becoming increasingly popular in the digital marketing world. It allows marketers to track the user’s activity across multiple devices, such as a desktop computer, a mobile device, and a tablet. With this information, marketers can gain a more comprehensive view of the user’s behavior, and make better decisions about how to reach and engage with them. In this article, we’ll provide an in-depth look at cross-device tracking in Google Analytics, and provide a step-by-step guide on how to start using it. What is Cross-Device Tracking? Cross-device tracking is the…