The State of SEO in 2015
Search engine optimization (SEO) has become an important part of online marketing in the past few years. It has become a key factor in how search engines rank websites, and can help to increase website traffic and visibility. In 2015, SEO is still an important part of any online marketing strategy, but it has undergone some changes over the past year.
The most important change in 2015 has been Google’s switch to mobile-friendly search algorithms. This has meant a greater emphasis placed on making sure that websites are optimized for mobile devices, and that they have a responsive design. This has had a significant impact on SEO, as it now means that websites must be optimized for both desktop and mobile devices, or risk being penalized in the search results.
The focus on mobile optimization has also meant that content is now more important than ever when it comes to SEO. Content needs to be optimized in order for search engines to recognize it as relevant, and content that is not optimized can result in a drop in rankings in the search engine results pages.
Another important change in 2015 has been the introduction of Google’s Hummingbird algorithm. This algorithm has been designed to better understand the intent behind search queries, and has had an impact on how SEO strategies are developed. This has meant a greater emphasis on focusing on topics and keywords, rather than individual keywords, and ensuring that content is written in a way that makes it easier for search engines to understand.
The increased focus on mobile optimization and content has also led to a greater emphasis placed on link building. Quality inbound links are now seen as an important part of SEO, and there has been a focus on building high-quality links from relevant websites. This is important as it helps to increase the credibility of a website, and can help it to improve its visibility in the search engine results pages.
Finally, the introduction of Google’s Penguin algorithm in May of 2015 has had a major impact on SEO. This algorithm is designed to target websites that are involved in spammy link building tactics, such as buying links or using link farms. Websites that are penalized by Penguin can expect to see a significant drop in their rankings, so it is important to ensure that all link building activities are legitimate and that the links are high quality.
Overall, SEO is still an important part of any online marketing strategy. However, in 2015 there have been several changes that have had an impact on how SEO is carried out. Mobile optimization, content optimization, link building, and the introduction of the Penguin algorithm have all had an impact on the way SEO is done, and it is important to keep up with these changes in order to ensure success in the search engines.