The State of SEO in 2014

The state of SEO in 2014 is an interesting one to look at. While it is true that the world of search engine optimization (SEO) has been evolving and changing for years now, the fact remains that 2014 has brought with it a number of changes and developments that are worth taking a closer look at. Let us take a look at a few of the biggest changes that have happened in the world of SEO in 2014.

First off, the way that Google now ranks pages has changed significantly. In the past, the search engine giant would take into consideration the number of inbound links a page had and the anchor text associated with those links. However, more recently, Google has moved towards focusing more heavily on the quality of the content on the page. This means that as of 2014, SEO is much more content driven than ever before. This means that content should be optimized for specific keywords and phrases, as well as for meaning and purpose. This means that SEO is now a much more complex and time consuming activity than it once was.

Another big change that happened in the world of SEO in 2014 is the introduction of Google’s Hummingbird algorithm. This new algorithm, which was announced in September of 2013, is meant to better understand natural language queries and to provide relevant search results based on those queries. This means that SEO is now even more focused on the quality of content and the relevance of content to specific search terms. SEO professionals must now take the time to make sure that the content they are creating is actually relevant to the search terms that people are using.

Finally, 2014 saw the launch of Google’s new mobile-friendly algorithm. This algorithm looks at how easy it is for mobile users to view a website on their device, and it gives a bump in the rankings to sites that are mobile-friendly. This means that SEO professionals now have to make sure that their websites are optimized for mobile devices as well as they are for desktop computers.

All in all, SEO in 2014 is a much more complex and challenging endeavor than it was even a few short years ago. SEO professionals must now take the time to make sure that their content is properly optimized for the latest algorithms and that their websites are optimized for mobile devices. However, with the right approach and dedication, it is still possible to achieve success in the world of SEO.