Google Search Console and AMP: How to Monitor and Optimize AMP Pages

Google Search Console and AMP: How to Monitor and Optimize AMP Pages

Google Search Console and AMP: How to Monitor and Optimize AMP Pages

The world of digital marketing is constantly changing, which is why it is important for businesses to stay up-to-date. One of the most important tools for digital marketers is Google Search Console. This tool helps marketers track and improve their website’s performance on Google by providing valuable insights about organic search traffic, rankings, and more.

One of the latest features of Google Search Console is its support for Accelerated Mobile Pages (AMP). In this article, we’ll discuss what AMP is, how to use it with Google Search Console, and how to optimize your AMP pages to improve your rankings.

What is AMP?

AMP stands for Accelerated Mobile Pages. It is an open-source web-standard protocol that was developed to accelerate the loading of webpages on mobile devices. The goal of AMP is to make webpages faster and easier to use on mobile devices, which has become increasingly important as more and more people use their mobile devices to search the web.

AMP pages are built using AMP HTML, which is a subset of HTML that removes unnecessary elements and features that can slow down page loading. Pages built with AMP HTML must also use JavaScript and other third-party resources, which are managed by AMP to ensure that page loading remains fast.

Using Google Search Console with AMP

Google Search Console is an essential tool for tracking and improving your website’s performance on Google. It provides valuable insights about organic search traffic, rankings, and more. Now, with its support for AMP, Google Search Console can also be used to monitor and optimize your AMP pages.

To get started, you’ll need to enable AMP support for your website in Google Search Console. Once enabled, you’ll be able to view reports that show how your AMP pages are performing in Google search results. You’ll be able to see how many impressions and clicks your AMP pages are receiving, as well as the average click-through rate for those pages.

You’ll also be able to use the Search Console to diagnose any issues with your AMP pages. This includes identifying any pages that are not properly formatted, as well as any problems with the AMP cache.

Optimizing Your AMP Pages

Once you’ve enabled AMP support and identified any issues, the next step is to optimize your AMP pages for better performance. To do this, you’ll need to make sure your AMP pages are loading as quickly as possible. This includes optimizing images, using minified JavaScript, and using a CDN for media files.

You’ll also want to make sure your pages are properly formatted and correctly structured. This includes using valid HTML markup, and following the AMP guidelines for best practices.

Finally, you’ll want to make sure your AMP pages are optimized for SEO. This includes adding meta tags, optimizing page titles and descriptions, and optimizing content for relevant keywords.

Conclusion

Google Search Console is an invaluable tool for digital marketers, and its support for AMP makes it even more powerful. With Google Search Console, you can monitor and optimize your AMP pages to ensure they are performing well in Google search results. This includes identifying any issues with your pages, optimizing page loading speeds, and optimizing your pages for SEO. By following these steps, you can ensure your AMP pages are as effective as possible.