The State of SEO in 2013

Search Engine Optimization (SEO) has been around for nearly two decades, but 2013 marks a year of significant change in the industry. Many of the tactics and strategies that were popular just a few years ago have become outdated and ineffective, while new approaches – such as content marketing, social media optimization, and mobile optimization – have become increasingly important. As such, SEO in 2013 is all about leveraging these new strategies to gain an edge over the competition.

Content Marketing

Content marketing is one of the hottest topics in the SEO world right now. Content marketing can be defined as the creation, publication and promotion of content created specifically for your target audience. It involves creating content that is interesting, engaging, and informative, and that helps to build a strong relationship between you and your audience.

Content marketing is not just about creating content for the sake of creating content – it’s about creating content that is both relevant and useful to your target audience. This can be done in several ways, such as publishing blog posts, white papers, infographics, or videos. It’s important to ensure that the content you create is both interesting and informative, as this will help to attract more visitors to your website. Additionally, it’s important to ensure that the content you create is SEO-friendly, as this will help to improve your ranking in the search engine results pages (SERPs).

Social Media Optimization

Social media optimization is another important aspect of SEO in 2013. Social media optimization involves creating content and engaging with your audience on social media networks like Facebook, Twitter, and Google+. It involves creating content that is interesting and engaging, and that helps to build relationships between you and your audience.

Social media optimization is not just about posting content on social media networks – it’s also about engaging with your audience and responding to their questions and comments. This helps to create a strong relationship between you and your customers, and can help to improve your SEO rankings. Additionally, it’s important to ensure that your content is optimized for social media networks in order to maximize its reach and visibility.

Mobile Optimization

Mobile optimization is another important aspect of SEO in 2013. Mobile optimization involves creating content and websites that are optimized for mobile devices such as smartphones and tablets. Mobile optimization involves creating content and websites that are optimized for mobile devices such as smartphones and tablets. This includes creating content that is easily readable and viewable on smaller screens, as well as ensuring that the loading times of your website are as fast as possible. Additionally, it’s important to ensure that your website is optimized for mobile search engines such as Google Mobile and Bing Mobile.

Conclusion

2013 marks a year of significant change in the SEO industry. Many of the tactics and strategies that were popular just a few years ago have become outdated and ineffective, while new approaches – such as content marketing, social media optimization, and mobile optimization – have become increasingly important. As such, SEO in 2013 is all about leveraging these new strategies to gain an edge over the competition.