Google Analytics: A Key Tool for Influencer Marketing Analysis Influencer marketing is an effective form of advertising that utilizes the power of social media and influencers to drive positive outcomes for businesses. With the growth of digital media, influencer marketing has become an increasingly popular method for businesses to reach their target audiences. As a result, it is important for businesses to have a reliable and powerful tool to accurately measure and track the performance of their influencer marketing campaigns. Google Analytics is one of the most widely used and powerful web analytics tools available, providing businesses with a wealth…