Search Engine Optimization (SEO) is a form of digital marketing that utilizes online tactics such as content marketing, keyword optimization, and link building to improve a website’s ranking in search engine results. The science of SEO is constantly evolving as algorithms become more sophisticated and web users’ behaviors change. 2017 marks a new turning point for the SEO industry, as the search engine landscape continues to develop and as the need to offer more personalized content grows. In 2017, SEO is no longer about finding the right key phrase or link; it’s about creating an engaging experience for the user…