When somebody enters a complex query into Google, RankBrain tries to make a ‘guess’ as to what it would mean. Once the algorithm makes a guess, it’ll search for the most relevant outcomes for you and use that knowledge to refine further searches. Google RankBrain is a machine-learning system designed to help the search engine provide you with extra related outcomes. Thus, your content may rank for key phrases you’re not even concentrating on. What RankBrain does in practice is to match keywords it doesn’t fully ‘understand’ to ones it does. For example, once we search for ‘cms running a…