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Google’s RankBrain Update

Google has started to know that human behavior is solely the most effective indicator of what's good and what isn’t good or relevant content. Google basically understands and recognizes how words form the context, but user conduct is a far better indicator of the value of the content material in relation to the search intent. It also evolved from components of Google’s algorithm that stemmed searches in order that a person typing in “shoe” might find yourself with results that includes “shoes” and even “sneakers,” without the user specifying these words. After a slow and quiet launch in 2015, Google’s…

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The State of SEO in 2015

Search engine optimization (SEO) has become an important part of online marketing in the past few years. It has become a key factor in how search engines rank websites, and can help to increase website traffic and visibility. In 2015, SEO is still an important part of any online marketing strategy, but it has undergone some changes over the past year. The most important change in 2015 has been Google's switch to mobile-friendly search algorithms. This has meant a greater emphasis placed on making sure that websites are optimized for mobile devices, and that they have a responsive design. This…

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