Search engine optimization (SEO) has been around for decades, but 2012 marked a significant turning point in the industry. While the fundamentals of SEO remain the same, the way it is implemented has changed. The major search engines have implemented major changes in the way they rank websites, making it impossible for traditional SEO techniques to be effective. The major search engines have done an excellent job of developing algorithms that identify websites that are using old SEO tactics. These sites are penalized, or blacklisted, by the search engines, causing them to appear lower in the search engine rankings. As…